Zahra Kassam discusses the pricing roadmap for Monti Kids with investor Sheel Mohnot on The Pitch.
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Kassam: Monti Kids is the only certified full-line infant Montessori maker
“We're the only company that makes the full line of zero to three Montessori toys safe for that age group.”
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Kassam: Monti Kids will reach $300M in revenue in five years
“We're going to do over a million, about 1.2 million this year. We'll do five million next year, and in five years we'll be like at three hundred million in revenue, and I mentioned, I mean, that's really, the goal is to go international.”
What-if
Kassam: Giving up 10% equity is costlier than O'Leary's royalty deal
“Giving away, you know, Robert's deal, if I had given away 10% of Monty Kidd's would have been So much more expensive than the royalties that Kevin is asking for. I mean, you know, 10% of Monty kids in several years out is going to be so much more valuable than…”
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Monti Kids hit over $100k MRR in 18 months
“In just 18 months, we've grown from zero to over a 100,000 dollars in monthly recurring subscription revenue, and I'm now raising a three million dollar seed round to scale the business.”
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Kassam: Monti Kids averages 81% quarter-over-quarter retention since launch
“We have 81% average retention since launch, and families are saying it's like enrolling my baby in a preschool.”
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Kassam: Monti Kids has 60% margins, $139 CAC, and $1,245 LTV
“So we have 60% margins. Our cost of customer acquisition since launch average has been a 139 dollars. And our lifetime value of our customers because they're retaining at high levels is 1245 dollars.”