Hedges: Lolli operates at over 90% gross margins
Tina Hedges · #38 A Beauty Industry Veteran Goes Rogue · Mar 3, 2025 · at 8:37
Tina Hedges, founder of skincare startup Lolli, presents her company's unit economics to investors on The Pitch.
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“So my gross margins are over 90%.”
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More from Tina Hedges
Hedges: Strict PPP rules prevent relief loans from extending startup runway
“Because of the rules around how you have to use it in the time period you have to use it, it's not free money, and it's not money that is like an extra cushion.”
Hedges: Food-grade organic ingredients have never been used in beauty before
“We use food grade, which has not been done before in the beauty industry, organic ingredients.”
Hedges: Mainstream beauty brands strip natural oils and add harmful fragrances
“That's what the beauty industry does. They'll take your argan oil, and they'll process it, take out any scent, And then throw in a fragrance. None of that is good for you.”
Hedges: Lolli is only beauty brand displaying every ingredient percentage
“And if you see the graph on the label, we're the only beauty company to show you every ingredient and what level it's in, in the product.”