Puga: Pure SaaS struggles in Latin America without transactional business models
Ariel Puga · How Latin American Founders Keep Their Deals Alive · Sep 24, 2025 · at 16:33
Finecto founder Ariel Puga addresses Jenny Fielding's question regarding long-term scale and exit opportunities for Latin American startups.
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“When you build a SaaS company in Latin America, Numbers are not easy to build a one billion company, but when you create a transactional model on your product, that changes.”
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