“The ones that are in the hands of consumers, we're seeing people on average open the app six times a day, six days a week.”
quote is from the automated transcript, cleaned for reading:
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More from Susan Sirota
PredictionNot checkable as stated
Sirota: Waggit will reach $40M revenue in three years
“So, our three-year revenue is forty million with a 55% margin.”
Susan SirotaMar 3, 2025▶ 6:03#52 Fitbit … for Dogs
AssertionNot checkable as stated
Sirota: Pet insurance customers retained past one year stay for life
“So if someone stays on pet insurance for over a year, they're a customer for life.”
Susan SirotaMar 3, 2025▶ 10:54#52 Fitbit … for Dogs
AssertionSupported
Sirota: Waggit tracks pet vitals, habits, activity, and location
“Waggit is a collar that collects an enormous amount of data about your pet's health, from changes in vitals, eating habits, sleeping habits, activity patterns, and also location.”
Susan SirotaMar 3, 2025▶ 2:36#52 Fitbit … for Dogs
Disclosure
Sirota: Waggit is running an insurance pilot to subsidize collars for data
“So we have a pilot in place with an insurance company. To subsidize the cost of callers to their insurance holders to get the data.”
Susan SirotaMar 3, 2025▶ 10:05#52 Fitbit … for Dogs
PredictionNot checkable as stated
Sirota: Waggit will not maintain six daily app opens at scale
“We will not hold that in market.”
Susan SirotaMar 3, 2025▶ 14:36#52 Fitbit … for Dogs
AssertionSupported
Sirota: Over 60M US households consider dogs family members
“This is happening every day in over sixty million homes in the US alone who consider their dogs to be a member of their family.”
Susan SirotaMar 3, 2025▶ 1:49#52 Fitbit … for Dogs
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