The Cru founder Tiffany Dufu cites demographic funding data after raising capital from investors on The Pitch.
Prediction Didn’t hold up
Dufu: The Cru will reach 200,000 members and $100M revenue in 5 years
“So five years from now, we're at 200,000 members. So that gets us to, you know, a hundred million”
Opinion
Dufu: An Upfront $499 Fee Is the Only Way to Ensure Member Commitment
“So for the first year that you joined the crew, the four 99 is actually important, not just for our business purposes, but for the culture of the crew. So when the women meet one another, one of the things that they say is, I'm really happy that everyone paid …”
Assertion Supported
Dufu: The Cru signed Morgan Stanley and Disney as founding corporate partners
“We've brought on Morgan Stanley and Disney as our founding partners. And we charge more for that experience. It's 1800 dollars.”
Assertion Not checkable as stated
Dufu: 73% of Surveyed The Cru Members Say They Want to Renew
“So we've got a group of women who are about 10 months into their crew journey. We've already sent out a survey to ask them their Propensity to renew. Half of them have responded. 73% of them say, I want to renew my membership in the crew.”
Assertion Not checkable as stated
Dufu: The Cru has 800-person waitlist and oversubscribed $1M pre-seed round
“We currently have 800 women on our waiting list, and I am here to invite one of you to participate in a one million pre-seed round that's already oversubscribed, and I'm really happy to announce that.”
Assertion Not checkable as stated
Dufu: 52% of applicants to The Cru are women of color
“52% of the women who applied to the crew were women of color”