The Ledger

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Insight

Whaley: The marketing focus on product drops is entirely misplaced

“The focus on the drop is, is misplaced. Drop is just a delivery mechanism for something new. What these guys are actually looking for, like what they actually want at the end of the day is how do you break through the noise?”

Gabe Whaley Aug 23, 2025 ▶ 7:35 Gabe Whaley on Why MSCHF Makes Virality an Art Form

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The Ledger

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