Meservey: Going direct is now tech startups' default comms playbook
Lulu Cheng Meservey · Lulu Cheng Meservey on Founder Mode, Attention as Currency, and Building the Future. · Mar 25, 2025 · at 6:12
Lulu Cheng Meservey, founder of comms firm Rostra, discusses how founder-led direct communication has evolved from an unconventional tactic into an industry standard.
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“Founders going direct is now part of the default playbook for comms. Like any YC company that's coming out into the world today, they're thinking the founder is going to go direct.”
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