Coogan: SpaceX leveraged excess launch capacity to create Starlink
John Coogan · 🚀 SpaceX IPO Liftoff | Diet TBPN · Jun 13, 2026 · at 12:32
John Coogan discusses Gwynne Shotwell's strategy of 'residual capability' at SpaceX, explaining how building ahead of external launch demand allowed the deployment of Starlink satellites.
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“SpaceX built basically more launch capacity than there was demand for, but then Because there was space on every SpaceX rocket, and they were able to build them so, so efficiently, so affordably, they were able to put up a massive constellation of internet connected satellites, star links, and develop another huge business on top of it.”
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