James Morrissey: Large corporations innovate on packaging but cannot disrupt industries
James Morrissey · Kevin Hart live on TBPN · Apr 16, 2026 · at 6:44
James Morrissey, co-founder of Gran Coramino tequila with Kevin Hart, discusses how independent consumer goods startups operate compared to corporate incumbents.
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“Large corporations typically do not disrupt. They innovate. They innovate well with liquids. They innovate well with package, but generally they're not disruptors. And that's not saying the alcohol industry alone is every large industry. So it takes independent entrepreneurial companies to be real disruptors.”
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