“The business today, Grant Parmino is now the fastest growing celebrity tequila brand in the world.”
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More from James Morrissey
Insight
James Morrissey: Large corporations innovate on packaging but cannot disrupt industries
“Large corporations typically do not disrupt.
They innovate.
They innovate well with liquids.
They innovate well with package, but generally they're not disruptors.
And that's not saying the alcohol industry alone is every large industry.
So it takes independen…”
James Morrissey: Most celebrities should stick to endorsements over owned businesses
“I would say that from a celebrity perspective, most celebrities should not create businesses that they want to own. The endorsement model is a good model for most celebrities, but for entertainers who truly have the understanding, the know-how, and the commitm…”
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