Q You mentioned that the space was crowded. How did you think about finding differentiation on the product side, the distribution side? Uh, what really stuck out is like, okay, it is a complicated space, but there's a big opportunity here.
A I, I would say, man, you know, you, you have to have access. So Juan Domingo Beckman Jr. Uh, of course the family, what they've done in this space, you know, you're talking about generations on generations of success and growth, um, in the business, right? Like from a distribution, you know, uh, outlet or opportunity, there isn't a bigger option. So, uh, I think for us, it was getting Juan to understand the real want Um, getting him to understand the passion behind my work and that this is not a celebrity play. This is not a, a check grab and run. This is a, want to build something that can literally be attached to my family name and give me an opportunity to, to build generational success, uh, wealth, uh, visibility, whatever you want to call it. But I want, I want that. How do I get that? You have to go to the people that have it. So, um, I think that was our biggest, I'm biggest one. And, and as you talk about separating yourself, well, when you have that machine and that machine understands your real energy and those two things connect, well, you're already so much different from anything else in the space, right? Like the space is crowded because people believe that, oh, let's get a famous person and put the famous person name on a bottle and just put the bottle on the shelf and it's yourself. That's not true at all. Like, why did you make it? What's the story behind it? W…
AI assessment note: “from a distribution, you know, uh, outlet or opportunity, there isn't a bigger option”