Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q I think David Ogilvie said, like, simple ideas are powerful ideas. That's certainly something I've seen in mischiefs work throughout your entire career, but is there some sort of contrarian or nuance to that concept?
A I think there could be the, the line that we use here is a good idea should slap in one sentence and then slap even harder in three. And that just means there, there are layers, right? Like you appreciate it for the headline, but if you like really dig into it, you're like, wait up, is this thing making fun of me? And do I still like it? And if I buy it, am I a chump or am I a patron of the arts? Right? That's like, uh, The layers are good. The ambiguity is good, but at the end of the day, like from a marketing perspective, just being practical right now, like people's attention spans are so low and honestly, like people are just, we're all like very distracted. So you don't have a lot of window to like nail it. So you do gotta have that one lighter, like pretty dialed in.
AI assessment note: “a good idea should slap in one sentence and then slap even harder in three”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q I think David Ogilvie said, like, simple ideas are powerful ideas. That's certainly something I've seen in mischiefs work throughout your entire career, but is there some sort of contrarian or nuance to that concept?
A I think there could be the, the line that we use here is a good idea should slap in one sentence and then slap even harder in three. And that just means there, there are layers, right? Like you appreciate it for the headline, but if you like really dig into it, you're like, wait up, is this thing making fun of me? And do I still like it? And if I buy it, am I a chump or am I a patron of the arts? Right? That's like, uh, The layers are good. The ambiguity is good, but at the end of the day, like from a marketing perspective, just being practical right now, like people's attention spans are so low and honestly, like people are just, we're all like very distracted. So you don't have a lot of window to like nail it. So you do gotta have that one lighter, like pretty dialed in.
AI assessment note: “a good idea should slap in one sentence and then slap even harder in three.”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q I think David Ogilvie said, like, simple ideas are powerful ideas. That's certainly something I've seen in Mischief's work throughout your entire career, but is there some sort of contrarian or nuance to that concept?
A I think there could be. The, the line that we use here is, a good idea should slap in one sentence, and then slap even harder in three. And that just means there, there are layers, right? Like, you appreciate it for the headline, but if you, like, really dig into it, you're like, wait up, is this thing making fun of me? And do I still like it? And am I gonna buy it? And if I buy it, am I a chump, or am I a patron of the arts, right? It's like, uh, The layers are good. The ambiguity is good, but at the end of the day, like from a marketing perspective, Just being practical right now, like people's attention spans are so low and honestly, like people are just, we're all like very distracted. So you don't have a lot of window to like nail it. So you do gotta have that one lighter, like pretty dialed in.
AI assessment note: “a good idea should slap in one sentence, and then slap even harder in three.”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q to, to another, uh, topic that I'm, I'm sure you guys Uh, so one, I don't think AI is gonna take your guys' jobs anytime soon, uh, despite it being able to maybe piece together, you know, random ideas, uh, so much about, uh, taste and things like that, but, uh, how excited are you to leverage that technology for, for some of, um, for some of these various plays?
A Honestly, TBD, and I think, I think it's, I do, I will say, like, unlike the whole, like, crypto craziness of the last couple years, um, we didn't get into that because we didn't feel like it was here to stay yet. That, that's like the truth. Like, when you see the herd run so fast, it usually means they're running towards the end of a cliff. There's a little bit of a similar sentiment right now. That said, I, it is rooted in something real. Um, but we're not in a rush to, like, Use it necessarily, right? If it's going to be here forever, we've got time. Like it's mischief doesn't win as a first mover. If you look at all of our work, it was never about being the first to react to something or the first to like make use of a format. Um, so we'll see. We just have to see.
AI assessment note: “Honestly, TBD... we're not in a rush to, like, Use it necessarily”
Answered raw tape
D 5 · C 4 · P 3 · Cm 4 4.05
Q another, uh, topic that I'm, I'm sure you guys, uh, so one, uh, I don't think AI is going to take your guys' jobs anytime soon, uh, despite it being able to maybe piece together, you know, random ideas, uh, so much about, uh, taste and things like that. But, uh, how excited are you to leverage that technology for, for some of, um, for some of these various plays?
A Honestly, TBD. And I think, I think it's, I do, I will say like, unlike the whole, like crypto craziness of the last couple of years, um, we, we didn't get into that cause we didn't feel like it was here to stay yet. That that's like the truth. Like when you see the herd run so fast, it usually means they're running towards the end of a cliff. There's a little bit of a similar sentiment right now that said, I, it is rooted in something real. Um, but we're not in a rush to like. Use it necessarily, right? If it's going to be here forever, we've got time. Like it's mischief doesn't win as a first mover. If you look at all of our work, it was never about being the first to react to something or the first to like, make use of a format. Um, so we'll see. We just have to see.
AI assessment note: “Honestly, TBD... we're not in a rush to like. Use it necessarily”
