Q waiting for it to drop, right? Or it's, or it's a, a group chat that only has 50 people, but it has, you know, maybe, like, more activity for that, those 50 people than any other social platform that they use. So, um, can you talk about, um, how you think about, like, sizing, sort of, like, projects, right? Because not everything that should be done should be massive, right?
A A hundred percent. Um, the. It's interesting. There's this business industry dive that really, um, taught me about something. It's a business that not a lot of people know about, but it's immensely successful. A lot of people, when they think about media businesses of last 15 years, they think about like Buzzfeed and Vox and, uh, it's kind of like, you know, Upworthy, these businesses raised a bunch of money in the 2010 and totally crashed, right? There was the, you know, there was a bunch of venture firms, uh, you know, this one included, do it, doing sort of You know, consumer media businesses and people thought, you know, they were going to ride the platforms and they were, they were big, you know, they were growing, but then sort of the, you know, as, as you alluded to the platforms, you know, took the value is where the value was. It was in the distribution, not in the, and these were just like content farms on top of them. But an under told part of that story is that business media has actually done pretty well. Uh, this company industry dive, which is just a collection of niche. Trade publications. So things like utilities, weight, HR, pharma, just like a valuable niche, like newsletters, um, sold for five hundred million dollars, I believe, to Informa, which I believe is like a ten billion dollar trade show company.
AI assessment note: “Industry dive, which is just a collection of niche. Trade publications”