Q Is it purely economics or, or is there something else?
A Yeah, the food ties, again, I think this is one of the most no-brainer, unimpeachable things they could start with, because it's actually not a cost thing. Uh, we've done a lot of engagement with the food industry on this. Um, actually, they've done a lot of research, and they actually cite this as a reason for why they should keep it. They say, well, the kids in focus groups lunged for the neon bright colors, and it's like, well, I'm sure they do, but you're feeding them crude oil, So, so it's really actually, they say it's consumer preference and actually when pushed before the food industry said, well, we believe in consumer choice and kids prefer, uh, these bright colors. So that's one reason I think, uh, the administration and secretary started with the food.
AI assessment note: “it's actually not a cost thing... it's really actually, they say it's consumer preference”