Super Bowl

also referred to as: superbowl

16 statements across 8 episodes · 7 bullish · 3 bearish · 8 people on the record · first statement Mar 6, 2025 by Eric Glyman · said 192 times in 57 episodes since 2024 · across every show →

Mentions by year

brought up most by John Coogan (73), Jordi Hays (23), David Rosenthal (5), Russell D'Sa (2), Jannick Malling (2), Eric Glyman (2), Aravind Srinivas (2), Ryan Hudson (1)

tap a year for its mentions
00751515030202420252026episodesmentions
01530202420252026episodes it came up in
002.515530202420252026episodesmentions per episode
2026 128 mentions in 28 episodes 5 per episode
2025 60 mentions in 26 episodes 2 per episode
2024 4 mentions in 3 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Super Bowl, oldest first

Mar 6, 2025 positive
Assertion Supported
Glyman: Ramp produced and aired a Super Bowl ad in 11 days
“I think most organizations could not have put out a Superbowl ad from, you know 11 days start to airing.”
Eric Glyman Mar 6, 2025 ▶ 11:08 Ramp's CEO Eric Glyman reflects on the journey to $13 Billion and their exciting future
Apr 9, 2025 neutral
Opinion
Hudson: MrBeast ad inventory matches Super Bowl scale, pricing out most sponsors
“The scale of the ad buy now is like, it's a Super Bowl every time he does anything. So there's like 10 companies that can even possibly afford to do that.”
Ryan Hudson Apr 9, 2025 ▶ 28:05 HONEY Founder Responds to MegaLag -- Ryan Hudson on TBPN
Apr 25, 2025 positive
Assertion Not checkable as stated
Srinivas: User retention from Perplexity's Super Bowl ad beat expectations
“The Super Bowl was good, like, in fact, like, the retention from people who came to the Super Bowl exceeded my expectations.”
Aravind Srinivas Apr 25, 2025 ▶ 21:51 Perplexity Founder Explains What Comes Next - Aravind Srinivas on TBPN April 23rd
Apr 25, 2025 positive
Assertion Not checkable as stated
Super Bowl ad was mocked on X but drove mainstream Perplexity adoption
“Actually, if you notice the Superbowl tweets didn't actually matter on X, like most people made fun of it or didn't even engage with it, but it did help us get a lot of like mainstream normal people become aware of the app and use it.”
Aravind Srinivas Apr 25, 2025 ▶ 24:23 Perplexity Founder Explains What Comes Next - Aravind Srinivas on TBPN April 23rd
Apr 26, 2025 bullish
Opinion
Malling: Formula One provides scale equivalent to twenty Super Bowls annually
“No, look, I think what's interesting about the Formula One is, it is the only sport that I can really think of that has scale, and has this sort of thing where whenever Formula One comes into town, it's the whole show, right? It's a Super Bowl event, 20 times …”
Jannick Malling Apr 26, 2025 ▶ 9:06 What It Takes to Sponsor an F1 Team | Jannick Malling & Leif Abraham on TBPN
Oct 9, 2025 positive
Disclosure
Gilbert: Acquired is collaborating with the Super Bowl
“And like this year we're collaborating with the Super Bowl, which was a wild phone call.”
Ben Gilbert Oct 9, 2025 ▶ 34:58 Acquired Podcast Hosts Break Down Google’s $1 Trillion Mistake
Feb 5, 2026 neutral
Prediction Held up
Coogan: Anthropic won't air all four Super Bowl ads due to $80M cost
“Someone ran the numbers, and if they did all, if they aired all four, it would be something like eighty million dollars or something. I don't think that they're gonna run all four.”
John Coogan Feb 5, 2026 ▶ 6:09 Anthropic-OpenAI war, Walmart hits $1T, Gas Town & Vibecoding | Diet TBPN
Feb 5, 2026 bearish
Prediction Not checkable as stated
Hays: Effectively zero percent chance OpenAI wins the Super Bowl ad battle
“And there is zero, I will go out now and say, I would say there's effectively a zero percent chance that OpenAI can win the Super Bowl this year.”
Jordi Hays Feb 5, 2026 ▶ 16:15 Anthropic-OpenAI war, Walmart hits $1T, Gas Town & Vibecoding | Diet TBPN
Feb 10, 2026 negative
Assertion Supported
Hays: Adweek ranks Claude's Super Bowl ad in bottom three percent
“Morgan is sharing audience. Didn't like Anthropics ad placing it in the bottom. Three percent of all Superbowl ads from the last five years.”
Jordi Hays Feb 10, 2026 ▶ 10:00 Super Bowl Ad Reactions, ChatGPT launches ads, Jordi vs France | Diet TBPN
Feb 10, 2026 neutral
Insight
Hays: Avoiding visceral public hate is a win for AI ads
“If you're running an ad yesterday and you're an AI company and people didn't viscerally hate it, you won.”
Jordi Hays Feb 10, 2026 ▶ 18:51 Super Bowl Ad Reactions, ChatGPT launches ads, Jordi vs France | Diet TBPN
Feb 10, 2026 positive
Assertion Supported
Coogan: Apple Music tied Budweiser for top Super Bowl brand reach
“Yes, so the Apple Music brand reach during the Super Bowl I think was number one or number two right up there with Budweiser.”
John Coogan Feb 10, 2026 ▶ 23:21 Super Bowl Ad Reactions, ChatGPT launches ads, Jordi vs France | Diet TBPN
Feb 10, 2026 neutral
Assertion Supported
Hays: Super Bowl ad packages require buying Olympics inventory too
“The way the Superbowl buys work, they make you buy ads in the Olympics as well.”
Jordi Hays Feb 10, 2026 ▶ 9:01 Super Bowl Ad Reactions, ChatGPT launches ads, Jordi vs France | Diet TBPN
Feb 10, 2026 negative
Opinion
Coogan: Dark-mode coding products like Codex are hard to market
“Like Codex, like, even if you had, like, a million do-overs, it's a hard product to explain. It's like, it's a desktop app with a lot of text, and it's in dark mode, and it's gonna write code, but only behind the scenes, and you don't really have to know how t…”
John Coogan Feb 10, 2026 ▶ 19:03 Super Bowl Ad Reactions, ChatGPT launches ads, Jordi vs France | Diet TBPN
Feb 10, 2026 neutral
Assertion Partly supported
Hays: Svedka released a fully AI-generated Super Bowl commercial
“Shvedka is the one that had a fully AI generated.”
Jordi Hays Feb 10, 2026 ▶ 19:45 Super Bowl Ad Reactions, ChatGPT launches ads, Jordi vs France | Diet TBPN
Feb 10, 2026 positive
Opinion
Coogan: Ramp's Super Bowl campaign succeeded using multiple touchpoints
“Ramp did really, really well with their Super Bowl activation. They had a whole bunch of different touch points, so they didn't just, like, lob an ad in and then call it a day.”
John Coogan Feb 10, 2026 ▶ 12:47 Super Bowl Ad Reactions, ChatGPT launches ads, Jordi vs France | Diet TBPN
Feb 11, 2026
Disclosure
Marszalek bought AI.com's Super Bowl ad spot before building the product
“So I bought the domain in April the deal closed, and we got the domain successfully, so I'm like, okay, we need to launch this, and it deserves a global stage, and in May, we were one of the first companies to actually buy the spot.”
Kris Marszalek Feb 11, 2026 ▶ 4:46 Why I Spent $70M to buy AI.com
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