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PMF or Die

2 statements across 2 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 16, 2025 by Jordi Hays · said 12 times in 4 episodes since 2025 · across every show →

Mentions by year

brought up most by John Coogan (6), Jordi Hays (2)

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0021.54320252026episodesmentions per episode
2026 2 mentions in 1 episode
2025 10 mentions in 3 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about PMF or Die, oldest first

Jan 16, 2025 positive
Disclosure
Hays: Technology Brothers are launching a 'PMF or Die' startup accelerator
“We're working on a new show called PMF or die. We will lock a small founding team in a studio, AKA the cage with 25 K in funding and only enough food, caffeine, and nicotine to last for 90 days. The team will only be released if, when they achieve a million in…”
Jordi Hays Jan 16, 2025 ▶ 1:29:12 The Businesses Making $$$ off Disaster Relief
Jul 7, 2026
Disclosure
TBPN confined founders in an apartment until they hit $1M ARR
“We experimented with the show last year. It was like, we put this team In an apartment in New York, they were not allowed to leave for 90 days until, or until they build a million dollar ARR business.”
Jordi Hays Jul 7, 2026 ▶ 59:35 Alex Hormozi's Playbook for Building Billion-Dollar Businesses
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