customer acquisition cost
also referred to as: cac
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 12, 2025 by Sam Lessin · across every show →
Everything said about customer acquisition cost, oldest first
Mar 12, 2025 neutral
Lessin: Startup customer acquisition cost always goes up, never down
“One of the dirty secrets, which, you know, it sounds like is in the venture capital world, entrepreneurs all day long will pitch you about how their CAC is very high, but the CAC will come down. Here's a secret CAC always goes up, right? It always goes up. Lik…”