brand positioning
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 15, 2025 by Shaan Puri · across every show →
Everything said about brand positioning, oldest first
Mar 15, 2025
Brand positioning is always counter-positioning relative to existing consumer beliefs
“It starts with a very simple principle, which is all positioning is counter positioning. So you gotta, you wanna position yourselves in the consumer's mind, but it's always gonna be relative to what's already in the consumer's mind.”