Hendrickson: Custom direct video mailers cost around $25 all-in per recipient
Taylor Hendrickson · Episode 835 | The Right Way to Use AI in Your Startup Marketing · Jun 2, 2026 · at 24:31
Marketer Taylor Hendrickson explains the economics of using physical direct mail and video players for outbound B2B sales outreach.
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“Like even the video mailers with shipping with labor and everything are about 25 bucks or so to get in front of somebody.”
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