Orwell: Subscriptions were only 5% of revenue before Google traffic drop
Saul Orwell · Episode 564 | Running a Business with 10,000 Paid Subscribers · Aug 24, 2021 · at 33:57
Saul Orwell, co-founder of Examine.com, explains how losing organic search traffic forced the company to pivot toward a subscription-first monetization model.
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“And thankfully we actually weren't that heavily on subscriptions before, like subscription was maybe five percent of revenue, right? So we started heavily focusing on it.”
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