Maya Voya: Free beta users are not early customers; they must pay
Maya Voya · Episode 773 | How to Find Your Early Customer Profile (ECP) · May 6, 2025 · at 9:06
Author and GTM consultant Maya Voya explains to Rob Walling the distinction between free beta users and paying early customer profiles (ECPs).
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“First, like in your beta, it might be free and these are not customers. These are users, right? And there will be huge discrepancy between people who are using it and saying it is awesome. This is why I wanted to differentiate this concept from just like early adopters, because the essence of customers is that they are paying for it, meaning not only they are saying they are loving it, but we can actually reinvest in our business.”
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