Startup ideas are least important initially, but most important once sifted
Justin Vincent · Episode 526 | Launching, Learning, and Teaching with Justin Vincent · Dec 8, 2020 · at 18:33
Justin Vincent, founder of Nugget.one, shares lessons learned after analyzing thousands of business ideas and coaching early-stage founders.
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“What I've truly learned is that ideas are both the most important thing and also the least important thing. And it's very, very interesting. So it's like at that beginning part, when you haven't started the business yet, they are the least important thing. And that's when people place too much importance on an idea. They sort of think, oh, wow, this idea is really important. And they really double down on it and they really work on it. And what they should really be doing is iterating through hundreds of ideas. And looking at lots of different markets and lots of different concepts until they find just a few that begin to crystallize. And then when you actually sort of hone in on that one idea from hundreds, that is when the idea becomes the most important thing”
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