Russ Walling: Pre-construction KPIs based only on won bids drive unprofitable contracts
Russ Walling · Episode 818 | What Does It Take to Be Successful? with Russ Walli... · Feb 3, 2026 · at 31:08
Russ Walling, owner of a commercial electrical contracting firm, critiques traditional siloed metrics in the construction industry.
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“The way most construction companies work is, you know, the pre-com people, they are, their KPI is, how much work did you win? And it's like, well, You know, it's, you can win a lot of work that's not very profitable, and I'm not saying their only KPIs should be how did the job do, but like, let's look at that more across the board.”
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