Jordan Hansen, founder of Cobalt Intelligence, discusses quitting his engineering role at Lenovo in 2021 to transition into full-time entrepreneurship.
Insight
Hansen: Web Portals Add Little Value for Public Data Without APIs
“The fact that it's public data, a portal doesn't offer a whole lot to them. Because if they have to go to my portal, then they may as well just go to the state.”
Disclosure
Hansen: Will never raise venture capital or work 80-hour weeks
“I'm married with three kids, and I'm 39 now, so when I quit, you know, I was mid-thirties, I wasn't going to be someone that's going to go venture and work eight-hour weeks. I'm never going to do that.”
Disclosure
Hansen: Cobalt Intelligence privatized 300 YouTube videos to fix audience mismatch
“So we had 350 videos published. We took probably 300 of them, and put them down, and they're private now, and I feel bad that people still comment, and they say, hey, can we get access to these videos, and I say, I had to make the business decision to take the…”
Insight
Hansen: High contract values drive SaaS revenue faster than micro-pricing
“The biggest way that we are increasing our revenue so quickly is the fact that we can charge a lot of money. Like honestly, though, people are willing to pay for it. Like if we had a product where we could only charge 15 dollars a month or 20 dollars a month, …”
Disclosure
Hansen: Cobalt Intelligence Is Profitable With a 3-Person Team
“Right now we are three, or a team of three, and we are profitable, so we feel pretty good. And two of those are US-based, both engineers, that's myself, engineer, founder, and then another engineer, to kind of give an idea of, you know, how much salary that is…”
Disclosure
Hansen: Cobalt Intelligence applied to TinySeed with only $300 in SaaS MRR
“I had about 4000 dollars a month in that, which felt okay, but I felt like it was cheating to almost list it. I had to put a disclaimer because I only had 300 dollars of actually the SAS revenue.”