Assertion certainty 4/5 debate potential 2/5

McConaughey: Postpone's subscription volume increased after raising prices

Grant McConaughey · Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years · Dec 26, 2023 · at 17:56

Grant McConaughey, founder of Postpone, explains that increasing subscription prices did not deter customer acquisition and actually increased subscription counts.

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“We raised prices and number of subscriptions went up as well, which seemed completely countered to me, but we, that's what had happened over the next few months as well.”

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More from Grant McConaughey

Insight
McConaughey: SaaS companies should not cap pricing tiers at $99
“Just don't have your highest tier be 99 dollars a month because then no one can pay you more than 99 dollars a month.”
Grant McConaughey Dec 26, 2023 ▶ 16:13 Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years
Assertion Not checkable as stated
McConaughey: Agency clients pay more and churn less than individual creators
“It was a really missed opportunity for a long time to bring in these agencies who are willing to pay more and churn less often as well, so it's been really big for postpones ARR.”
Grant McConaughey Dec 26, 2023 ▶ 16:44 Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years
Assertion Not checkable as stated
McConaughey: Postpone reached mid-six figures ARR with a team of three
“I'm the only founder, but have since found a software engineer who's excellent. I've worked with him before and a support person, and we're now at, you know, in the mid six figures ARR range and growing pretty well.”
Grant McConaughey Dec 26, 2023 ▶ 8:00 Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years
Disclosure
Postpone exceeded $10K MRR when McConaughey left Zapier
“Yeah, I was north of 10 K MRR at the time I quit, and funny enough, I actually put my notice in at Zapier, this is like October of twenty-twenty-two, before getting accepted into TinySeed, and then a week later, got the email from you all that I had been accep…”
Grant McConaughey Dec 26, 2023 ▶ 10:29 Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years
What-if
McConaughey: I should have spent 3x more on marketing Postpone
“If I could go back, I would tell myself to spend three times as much as I'm spending on marketing over the last couple of years, whether that's working on SEO, building landing pages, especially signing up for affiliate programs that their users can join and t…”
Grant McConaughey Dec 26, 2023 ▶ 26:52 Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years
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