“Maybe it's like an 80% don't do is don't start a SaaS without a technical co-founder. And the reason that I say that is Most of the companies that I see, the bootstrapped and mostly bootstrap companies... The vast majority of folks I see trying to do this without a technical co-founder really struggle.”
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More from Rob Walling
PredictionNot checkable as stated
Walling: The future of SaaS is still SaaS, not AI agents
“The future of SaaS is not fewer companies. It's a higher bar, and SaaS doesn't need to become something else to survive it. It doesn't turn into agents. It doesn't dissolve into everybody's weekend side project. It stays what it is. The future of SaaS, I belie…”
Rob WallingJul 21, 2026▶ 21:01Episode 842 | What is the Future of SaaS in an AI World? (Rob Sol...
Opinion
Building a social media audience is terrible advice for SaaS founders.
“There are folks out there who say, if you want to start a SaaS, just build an audience on social media. And that is some of the worst advice that I hear in our space. Don't get me wrong, an audience is helpful. It really is. But it's not worth the time that it…”
Rob WallingSep 30, 2025▶ 24:35Episode 800 | The 12 Commandments of Startups for the Rest of Us
Insight
Walling: SaaS Founders Should Not Waste Time Building an Audience
“Don't grow an audience if you want to build a SaaS. Grow an audience if you want to do books and courses and sell events and do all the stuff I do. But if you're going to do a SaaS, there's so many better ways to spend your time, so many better marketing appro…”
Rob WallingJun 17, 2025▶ 17:12Episode 779 | 10 Myths Most SaaS Founders Believe
PredictionDidn’t hold up
Walling: Google will see its biggest revenue drop ever due to AI
“So my sixth prediction is that Google will see its biggest ever drop in revenue Due to the transition from 10 blue links being the prominent way people search into AI ads, and I think Google's gonna have a bit of time that they're gonna need to figure it out”
Rob WallingDec 31, 2024▶ 8:11Episode 746 | 9 Startup Predictions for 2025
Opinion
Walling: Bootstrapped founders using a freemium model usually lack competence
“Just bootstrappers using freemium in general usually means they don't know what the they're doing. Like that's been my experience.”
Rob WallingJul 9, 2024▶ 28:30Episode 721 | 7 Key Takeaways from the 2024 State of Independent...
PredictionDidn’t hold up
Walling: Twitter will be acquired at a deep discount in 2024
“The second prediction I want to touch on is I predicted that Twitter changes hands in twenty-twenty-four, question mark? And I don't know about you, but does it feel like the writing's on the wall? That Twitter is gonna be snapped up by someone at a deep disco…”
Rob WallingMay 7, 2024▶ 5:29Episode 712 | Revisiting Burnout + Updates on My Progress in 2024...
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