Zirtual's Investor-Recommended Outsourced CFO Firm Was a Massive Mistake
Maren Kate · Episode 486 | The Shocking Collapse of Zirtual and Maren Kate’s Next Act (plus How to Hire Well) · Mar 3, 2020 · at 11:12
Maren Kate, founder of Zirtual, discusses the financial missteps that contributed to the company's shutdown, citing flawed financial modeling by an investor-recommended outsourced CFO firm.
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“We were using an outsource CFO firm. That one of our investors recommended to us, and I think that was one of the biggest mistakes we made at Searchual. They were really, really bad”
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