Insight certainty 4/5 debate potential 2/5

Rob Walling advises charging enterprise clients $30k to $100k annually

Rob Walling · Episode 524 | Bootstrapping a Commodity SaaS · Nov 24, 2020 · at 23:02

Rob Walling, host and TinySeed founder, advises on SaaS pricing strategy when handling enterprise procurement demands.

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“Most SaaS apps from people who don't really have this experience dealing with these larger companies, most SaaS apps are underpriced. And so if you have tiers that are in the, as a random app, if you have 50 to two or 300 dollars as most of your tiers, if a Fortune 500 or Fortune 1000 company comes in there, are going to go put you through this, you know, the procurement ringer, you should be charging between 30 K and a hundred K a year.”

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