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Baldacci: Stair-stepping bootstraps recurring revenue through progressive product complexity

Andy Baldacci · Episode 500 · Jun 9, 2020 · at 24:50

Andy Baldacci was not on this episode. A recording of them was played into it, so these are their words but not an appearance on Startups For the Rest of Us. It still counts as said, and it is kept out of every score on their page.

Andy Baldacci explains Rob Walling's 'stair-step approach' framework for bootstrapping software businesses.

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“Stair stepping is an incremental approach to get you to the point of replacing your income and quitting your job with a higher than normal success rate. As Rob laid it out, it starts off with one off sales using a single channel and works up to the holy grail of recurring revenue. It intentionally keeps things simple at the start and increases the complexity as you level up your skills.”

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More from Andy Baldacci

What-if
Baldacci: Skipping early bootstrapping steps significantly reduces chances of success
“I could have skipped some of those steps and gotten there faster, I'm sure, but my chances of succeeding would have been so much lower doing it that way, and the goal was just so and is still so important to me that that wasn't a gamble worth taking.”
Andy Baldacci Jun 9, 2020 ▶ 26:08 Episode 500
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