Paid acquisition is best outsourced to agencies due to rapid channel changes
Ruben Gamez · Episode 555 | Businesses You Can Bootstrap, W2 vs. Contract, Enterprise Pricing, and More · Jun 22, 2021 · at 19:26
Ruben Gomez discusses when startups should hire an agency instead of bringing on a single dedicated employee.
0:00 / 0:11exact quote · 11.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So if paid acquisitions kind of working for you, that's often a really good use case for going with an agency or somebody who does it all the time because it changes so fast and so much, you know, right.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ruben Gamez
Gomez: Podcasting Is Probably Not an Effective Channel for Most SaaS
“And, you know, I could say I like doing podcasts, I like talking, so I'm going to do podcasts to get customers, but that's probably for most SaaS, that is not an effective channel.”
Gomez: Small companies cannot afford opportunistic generalist hiring
“You'll hear this sometimes, if you come across a really good person, then just hire them, but when you're a small company, you do tend to have very specific needs, and there is less room for that.”
Gomez: Founders launch second products as a reactive response to slow growth
“When somebody asks me, usually to me it's, I'm leaning towards you probably shouldn't do it. Most of the time it's a bad idea, and what I noticed, I don't know, This is what you've noticed, too. It's usually more of a reactive thing. They're reacting to someth…”
Over-optimizing early revenue damages long-term startup scale
“Sometimes when you overly optimized for revenue early on, you damage your chances for creating something much bigger later on.”
Gomez: Adding Educational Friction to SignWell Consistently Cuts Paid Conversions
“Anytime we've tried to do that with SignWell, Even if it's educational in that way, it's not worked. It's actually, we've had drop off, because you typically have drop off when you add friction, but the idea would be that you get more conversions from the peop…”
Gomez: CartHook's Upfront Application Friction Succeeded by Creating Exclusivity
“And he added this like crazy amount of friction up front by having an application that people would have to apply. And that helped reduce the amount of people that weren't a good fit, but it also had this side effect. It was like a exclusivity sort of thing, y…”