Castro: Virtual events should not charge the same ticket price as in-person events
Xander Castro · Episode 514 | An Inside Look at MicroConf Remote · Sep 15, 2020 · at 20:29
Xander Castro, producer of MicroConf, discusses event pricing strategy following the launch of MicroConf Remote.
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“I am a firm believer that remote events should not be charging the same ticket price as live events.”
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More from Xander Castro
Castro: Digital events typically see 50% to 60% attendance drop-off
“You see anywhere from 50 to 60% fall off when people purchase tickets to when they actually attend the event when it comes to digital”
Castro: Scripted video presenting requires acting, not just conversational delivery
“The difference between scripted and pre-recorded elements versus kind of the live conversational elements, Is acting. When you're in front of a camera and you have a script and there are peaks and valleys in the direction that that script is taking, you kind o…”
Castro: Shindig locked out event admin during MicroConf Remote broadcast
“The platform itself at one point completely locked out me as an admin being able to run the show, being able to upload feeds, being able to kind of manage changes to individual feeds as they were being streamed there.”
Castro: MicroConf Remote sold 700 tickets in under a month
“We were able to sell those 700 tickets in less than a month, and so it felt like it was definitely an interesting prospect when you consider the six to eight months that you want to have in terms of runway to sell tickets to a live event.”
Castro: U.S. live events industry generates $6B annually
“The live events industry is one that brings in, like, six billion dollars a year annually just in the U.S., and so, like, you just imagine all of those different staff members that are not working right now, and it's just, it's pretty devastating.”
Castro: Most MicroConf Remote attendees paid between $10 and $25 per ticket
“A vast majority of the attendees paid between 10 to 25 dollars for their tickets, whether it be through their story submissions or them poking around the website and finding one of those Easter egg discounts that were available.”