Assertion certainty 4/5 debate potential 1/5

Wagner: Boot.dev generated about $500 per month with no growth throughout 2021

Lane Wagner · Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Reven... · Nov 21, 2023 · at 21:17

Boot.dev founder Lane Wagner describes the mental toll and platform stagnation during the platform's first full operating year.

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“In twenty-twenty-one, I was, you know, trying to get customers that entire year, and we had effectively no growth, and there was a time, I remember, it was like early in twenty-twenty-one, I was like, can I just get rid of this thing? Like, it's causing me more mental, like, it's more taxing on me mentally than it's worth. And I can't just put it down like it's making, you know, 500 bucks a month or whatever.”

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Wagner: A product's business model is locked to customer job, not software type
“What matters is the job to be done right for the customer. And because the job to be done is training, then like you fall into that industry. Having a different product is fantastic from like a branding, finding a niche perspective. But the business model, rig…”
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Wagner: Learning backend development takes only 10% to 20% longer than frontend
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Disclosure
Wagner: Boot.dev monthly revenue grew from $26k to over $80k via YouTube
“That was when we were about 26 K and the last three months have all been like, yeah, over 80 or 90. We've pulled a few growth levers that seem to have actually had some good returns on them. And we can get into that, but it's primarily YouTube.”
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Wagner: Influencer collaborations drive Boot.dev growth through direct, unmapped traffic
“Getting to know people, writing great stuff that kind of is adjacent to our product and getting in front of their audiences has honestly been a huge growth channel for us. And a lot of those people come in direct, right? So they'll like, Hear about us on someo…”
Lane Wagner Nov 21, 2023 ▶ 5:15 Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Reven...
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Wagner: EdTech naturally has high churn because users leave upon success or failure
“Like this is not a tool that if you like it, you'll just use it for the rest of your life. Right. At the end of the day, whether someone succeeds with the product, Goes through the course, learns a ton, gets a job, or fails. They kind of get through the part t…”
Lane Wagner Nov 21, 2023 ▶ 7:07 Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Reven...
Disclosure
Wagner: Boot.dev avoided B2C support headaches because all three employees are engineers
“And then on the consumer side, actually, we have not had that second thing you mentioned, which was support issues. I think that's partially been How our entire team of three are all engineers, and we've kind of engineered our way out of some of those problems…”
Lane Wagner Nov 21, 2023 ▶ 7:33 Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Reven...
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