Jan 23, 2024 · 31m · startups-for-the-rest-of-us

Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024

Rob Walling · 29m spoken
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Host Rob Walling presents seven strategic predictions for bootstrapped and capital-efficient SaaS founders in 2024 while conducting an extensive retrospective review evaluating the accuracy of his past tech forecasts dating back to 2013.

Statements from this episode (10)

Disclosure
Walling: 75% to 80% of TinySeed investments are vertical SaaS
“If I were to guess, I think it's in the 75 to 80% range of companies that we have funded over the past several years have been vertical SaaS.”
Rob Walling Jan 23, 2024 ▶ 3:09
Insight
Walling: Vertical SaaS founders only need to outmarket direct niche competitors
“These days, all, almost all of those reasons still apply about it being less competitive, about you don't need to be the best marketer in the world, you just need to be a better marketer than the other folks in your niche.”
Rob Walling Jan 23, 2024 ▶ 3:27
Prediction Not checkable as stated
Walling predicts SaaS growth will accelerate in emerging markets in 2024
“My second prediction, ties back to a company I just named, is that SaaS will continue to grow and it will even pick up space in emerging markets.”
Rob Walling Jan 23, 2024 ▶ 3:48
Prediction Didn’t hold up
Walling: Twitter (X) will change ownership in 2024
“I think that Twitter might change hands again in 20, 24. That is probably the ultimate prediction.”
Rob Walling Jan 23, 2024 ▶ 6:26
Prediction Not checkable as stated
Walling: Subscription fatigue will hit B2C but not B2B SaaS
“Subscription fatigue will continue to be a thing in B to C, but it will not be a big deal with B to B.”
Rob Walling Jan 23, 2024 ▶ 6:55
Prediction Not checkable as stated
Walling: 37signals' ONCE will not penetrate beyond a developer niche
“That once will not penetrate. It's my prediction. They will not penetrate past the handful of nerdy developers who basically want to manage their own servers.”
Rob Walling Jan 23, 2024 ▶ 7:35
Prediction Not checkable as stated
Walling: 2024 tech shifts from obvious AI to novel tool integrations
“The obvious AI stuff, we're going to be through that this year. And we're going to start to get into novel and surprising integrations with a lot of the tools we use, or novel and surprising new apps that aren't just a thing that, again, is so obvious to build…”
Rob Walling Jan 23, 2024 ▶ 10:27
Prediction Not checkable as stated
Walling: AI will not take developer jobs, but will augment software builders
“I don't believe AI is going to take a bunch of developer jobs. I think this is the rising tide that raises all the boats. Unless you're a real developer, and you don't, or you resist AI, or you don't want to use it becomes this tool of augmentation that I thin…”
Rob Walling Jan 23, 2024 ▶ 11:15
Prediction Didn’t hold up
Walling predicts Stripe will finally go public in 2024
“My seventh and final prediction for twenty-twenty-four, I have no inside information. I think Stripe's going to finally go public.”
Rob Walling Jan 23, 2024 ▶ 14:11
Opinion
Walling: Founders No Longer Face Stigma for Raising Capital While Bootstrapping
“People don't judge bootstrappers for raising money like they used to. They would call them sellouts and you know, that kind of stuff. And I just don't see that happening.”
Rob Walling Jan 23, 2024 ▶ 29:23
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