The Ledger
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Katayev: Advertising Arbitrage Windows Shrank from Six Years to Under One Year
“The windows of opportunities are starting to get shorter and shorter. So like you're talking about 2002 1006, well, it's affiliate market or really search. Like I look at it more on the search side, right? That's the, I have like a six, nice six year window. B…”
Katayev: Founders Should Start with Arbitrage Before Scaling
“Historically, I've always started with arbitrage first, because once you figure out that there's an arbitrage in something, you could build and scale around that.”
Katayev: Dominate a Nationwide Industry Vertical Rather Than Local Agencies
“I wouldn't go local, like your own local backyard. I would pick an industry, like one category, and then try to catch, start getting them, you know, like locally, regionally, even nationally, like go after that one, because then you can be very good at one.”