The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Hoffman: The next six months are the biggest AI search opportunity
“And probably the next six months are gonna be the biggest window of opportunity to take advantage of this marketing channel.”
Hoffman: Paid ads cannot profitably scale SaaS priced under $1,000/month
“If you want to use ads to scale your SaaS, you can't do it with a low ticket offer. And when I say low ticket, I basically mean anything that is below a thousand dollars per month. If your SaaS is 50 dollars a month, a hundred dollars a month, this probably wi…”
Hoffman: Disclosing less about a product directly increases consumer demand
“The less you tell people about your product, the more people want it.”
Hoffman: Monetize viral SaaS tools through ads, not subscriptions
“Because this is an attention play, where you're leveraging attention, you are creating a product that is inherently viral and shareable, what's going to happen is that the amount of attention that you get for this tool is going to far outweigh the people who a…”
Hoffman: Non-English SEO is like early 2000s English SEO
“SEO, as I'm sure you know, in any other language instead of, besides English, is kind of like marketing on easy mode, or like SEO on easy mode. Ok, so let me show you why this works so well. When you're doing SEO in another language, it's kind of like doing SE…”
Hoffman: YouTube drove 80% of LocalRank sales with 10% of X views
“YouTube has been 80 to 90% of sales, and the YouTube launch video has a 10th of the views as the ex post, but drove 80% of the sales.”
Hoffman: Long-running Meta ads in Ad Library are reliably profitable
“The longer an ad has been running, you can guess that that ad is performing well for them. So go to company's meta ad library, take a look at what they're doing, copy it, and specifically look for the ads that have been running for a long period of time. The o…”
Hoffman: Clio and Mentions hit $60K and $20K MRR via waitlists
“And this is actually a strategy that we used for our own SaaS tool, Clio. And in fact, we also used it for our other SaaS tool, Mentions. So we know that it works because we ran it twice, and in both cases, we were able to grow to 60 K MRR for Clio and 20 K of…”
Hoffman: Mentions reached $20K MRR in 30 days, Clio in 53
“Mentions hit 20 K of MRR in three, I'm sorry, in 30 days. Clio hit 61 K in 53 days, I believe it was.”
Hoffman: TrustMRR Generates $24K in Monthly Recurring Revenue
“And so this one, it's a little bit lower of MRR. It's 24 K of MRR.”
Hoffman: Mark Liu built and launched TrustMRR in 48 hours
“And what Mark did is he shipped TrustMRR within 48 hours of this tweet going live from Peter Levels.”
Hoffman: No-code form builder Tally generates $338K in MRR
“They're pretty big. They are at 338 KMRR.”
Hoffman: LocalRank generated $5,000 MRR on launch day
“Local rank shipped using a thread on X, a YouTube video, and they sent it to their email list, and they ended up making 5000 dollars of MRR on day one, which is pretty unheard of.”
Hoffman: LocalRank 4x'd MRR to $20K by introducing enterprise pricing
“And they forex the revenue from five K to 20 K just by introducing this enterprise plan.”
Hoffman: B2B email outreach startup MailScale generates $100K MRR
“MailScale, they do something that I've seen a lot of companies do, which is they help B to B firms scale their email outreach with inboxes optimized not to land in the spam. So I think it basically helps people do cold email and so yeah, their revenue is at a …”
Hoffman: MailScale spent $10k testing ads to hit $300 cost per booked call
“They said it took five to 10 ads until they were able to book calls reliably for 300 dollars. They spent 10,000 dollars to get to this point, so you do need to have that 10,000 dollars is the only thing I will say, but you can see it's like they're acquiring c…”