Hoffman: MailScale spent $10k testing ads to hit $300 cost per booked call
Rob Hoffman · Blueprint to Build a $1M SaaS From Scratch · Dec 8, 2025 · at 1:00:02
Rob Hoffman explains the ad testing budget and customer acquisition costs achieved by B2B startup MailScale.
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“They said it took five to 10 ads until they were able to book calls reliably for 300 dollars. They spent 10,000 dollars to get to this point, so you do need to have that 10,000 dollars is the only thing I will say, but you can see it's like they're acquiring customers basically for less than a thousand dollars, so they're able to do it profitably.”
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