The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Google excels at foundational AI but struggles to build seamless application layers
“Google's, they have great, always foundational technology, but The real struggle for them, I think, always is this application layer that sits on top, is how do we make it seamless and cohesive”
Sora will shrink six-week agency video productions to under one week
“This is very disruptive to us because it essentially makes our six to eight week timeline down to what, like a week or less once you're able to kind of tweak and the quality gets better, which it will over the next three to six months.”
Comedy-first ads mitigate consumer backlash against AI-generated commercial videos
“This is the only way we've found to like mitigate a lot of the kind of like AI disruptions, changing everything, customer pushback. And so, like you said, if people are laughing kind of the whole time or they're entertained, one, they're more likely to watch t…”
AI will cut animated TV episode production budgets to $30,000
“I think the budgets will get down to, like, to do another, like, He-Man or Thundercats, you could probably do it for, like, 30 grand on the super lowest end between all the roles if you're doing it, like, at scale and at volume.”
PJ Ace scaled an AI video agency to 7 figures in months
“Our entire end to end process that we've used to scale to a six figure, seven figure agency in like a few months.”
Image-to-video AI workflows are cheaper and faster than direct text-to-video
“We like to work with images on the basis that it's a lot easier and cheaper and faster to generate images for the commercial than it is to do everything text to video.”
Google Veo 3 is currently the best AI model for talking characters
“VO three is probably the best model at the moment for Making characters talk. It's just really realistic. The motion's great.”
All-in-one AI generation platforms are significantly more expensive due to API markups
“Now the downside to using an all in one platform for image generation and video generation is they're using API pricing. So it's just going to be a lot more expensive than if you were to go in”
Multi-step AI video editing workflows will soon be baked into Sora
“I do think that, like, for everything I laid out, it's important for now, but it's gonna be baked into Sora's kind of suite, where you can edit clips, you can kind of double tap into this, and this entire process is gonna get, like, a lot faster and a lot chea…”
Effective AI video commercials pair recognizable IP with foreign concepts
“You know, you have to start with like the big idea for the spot. So the big idea for the spot is we like recognizable IP to start so that people have the familiar with the foreign.”
Genre AI's David Beckham AI commercial hit 230 million views
“Like this IM-A David Beckham ad that we did that got, like, two hundred thirty million views”
Veo 3 and Sora cannot generate consistent background music across clips
“The reason you wouldn't want VO three or even Sora to like generate a music track is because it's going to generate a new music track for each clip, because it's only Giving you a piece of the pie.”
Creators use picture-in-picture starting frames to direct Veo 3 camera pans
“There's weird hacks like that that you can do where you can put picture in picture to describe what you're wanting to like pan the camera over to, or if it was like a script Like a, if they didn't know what the Titanic looked like, you could put a picture of t…”
Genre AI scrapped its first text-to-video ad due to facial morphing
“Initially we did it all in actually text to video, and we didn't like the look. This is when image to video kind of first came out. So we did the ad in text to video, And it just looked too like AI, like the faces were morphe and it looked like shit. So we act…”