PJ Ace, founder of AI production agency Genre AI, explains his agency's creative strategy for corporate clients wary of public backlash over generative AI.
“This is the only way we've found to like mitigate a lot of the kind of like AI disruptions, changing everything, customer pushback. And so, like you said, if people are laughing kind of the whole time or they're entertained, one, they're more likely to watch the full ad, which is what ad brands want. And two, they're less likely to bust out pitchforks because clearly this is like stupid.”
quote is from the automated transcript, cleaned for reading:
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More from PJ Ace
Opinion
Google excels at foundational AI but struggles to build seamless application layers
“Google's, they have great, always foundational technology, but The real struggle for them, I think, always is this application layer that sits on top, is how do we make it seamless and cohesive”
PJ AceOct 13, 2025▶ 24:20My AI Videos Hit 1M+ Views (Veo3 + Sora 2 Demo)
PredictionNot checkable as stated
Sora will shrink six-week agency video productions to under one week
“This is very disruptive to us because it essentially makes our six to eight week timeline down to what, like a week or less once you're able to kind of tweak and the quality gets better, which it will over the next three to six months.”
PJ AceOct 13, 2025▶ 35:23My AI Videos Hit 1M+ Views (Veo3 + Sora 2 Demo)
PredictionNot checkable as stated
AI will cut animated TV episode production budgets to $30,000
“I think the budgets will get down to, like, to do another, like, He-Man or Thundercats, you could probably do it for, like, 30 grand on the super lowest end between all the roles if you're doing it, like, at scale and at volume.”
PJ AceOct 13, 2025▶ 41:11My AI Videos Hit 1M+ Views (Veo3 + Sora 2 Demo)
AssertionNot checkable as stated
PJ Ace scaled an AI video agency to 7 figures in months
“Our entire end to end process that we've used to scale to a six figure, seven figure agency in like a few months.”
PJ AceOct 13, 2025▶ 1:12My AI Videos Hit 1M+ Views (Veo3 + Sora 2 Demo)
Insight
Image-to-video AI workflows are cheaper and faster than direct text-to-video
“We like to work with images on the basis that it's a lot easier and cheaper and faster to generate images for the commercial than it is to do everything text to video.”
PJ AceOct 13, 2025▶ 12:43My AI Videos Hit 1M+ Views (Veo3 + Sora 2 Demo)
Opinion
Google Veo 3 is currently the best AI model for talking characters
“VO three is probably the best model at the moment for Making characters talk. It's just really realistic. The motion's great.”
PJ AceOct 13, 2025▶ 20:49My AI Videos Hit 1M+ Views (Veo3 + Sora 2 Demo)
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