The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Pozel: Sora has looser policy guidelines and better photorealism than ChatGPT
“Another really cool thing is I think Sora is better at it's, it has less strict policy guidelines and it's better at photo, photo realism. I don't actually understand why that's the case considering they probably use the same underlying models, but I think tha…”
AI ad remixing is ethical because agencies already copy competitor templates
“The way that most of these companies work is they are finding inspiration ads. There's like 50 companies that do this. They provide you inspiration ads, or they're getting templates, which are recreated ads in Figma files or Canva files. There's companies that…”
Reference images matter more than prompts in ChatGPT ad creation
“The prompting is way less important. And the prompting, you can actually be pretty straightforward, and it has a much better understanding of intent and creativity. So the important thing I found in creating good ads are actually the inspiration images and the…”
API access will let marketers generate 100 ad variants in five minutes
“And when the API becomes generally available, this is going to be trivial. It's literally going to be like, This is your inspiration or like reference ad. These are all the different audiences, just like boom, boom, boom, smash them out and you'll have a hundr…”
Pozel: Multimodal AI requires reference images for smaller brands
“A super important thing to understand about these models is that they have a really good understanding of well-known concepts, ideas, brands. So it knows Nike really well. It knows Adidas really well. Even like the classic online econ brands, like it knows Rid…”
Pozel: Start a new chat when iterating AI image prompts
“If you struggle with the initial prompt, it's important not to carry on in the same conversation and try and adjust your image in the same conversation because you generally get the recycle of worse and worse rather than it actually improving because it's usin…”
Pozel: AI enables brands to rapidly newsjack short news cycles
“Companies now have the ability to take advantage of short, like new cycle moments. Like they never could have before because it was expensive, prohibitively expensive and slow.”