The Ledger
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Fricks: Interacting only within your niche trains social algorithms who to target
“For algorithms to know who to push your content to, if you have a new account, it's best if you only scroll in your niche, just because then when you make your first video post, it knows who you're going for.”
Fricks: Starting with zero followers provides a distinct algorithmic advantage
“Zero followers is actually usually an advantage because if I have an account, let's say I have a personal account and I start posting content that is not relevant to my audience. Instagram pushes that video out to your audience first or like whoever your audie…”
Fricks: Wait one week before posting on a new social account
“You don't want to post content on a brand new account in the first, I'd say week. I used to say two days, three days, but like a week, because you don't want the algorithm thinking you're a bot. You want them thinking this guy is a human and we want to push hi…”
Fricks: Keep using a winning video format as long as it works
“Most people might stop milking something or stop using something because it's, they've used it so many times, but I don't because if it still gets results, I'm going to keep using it.”
Fricks: Finding a viral video format usually takes 30 to 100 tries
“It usually takes a few tries, like, 30 to 40 to a hundred, but, like, if you don't have ideas, you just scroll. In your niche and save videos.”
Fricks: Viral video formats can be cross-pollinated across different niches
“You definitely could bring formats to like that aren't in your niche to your niche. I think that works. Cause like this two by two format is just one example. There's, you could do anything, but this could be applied in like a million different ways.”
Fricks: Do not use my scheduling tool on brand-new social accounts
“I've run a social media scheduling tool and I tell people do not use my tool for the new accounts. You want a good like a good standing account, which means you want to do everything, I guess, by the book, like a human would do it at least for the first like b…”
Fricks: Comment Automations Are Highly Effective for B2B Products
“Yeah, I think that's a huge thing, especially for business to business. Things are like tools and guides. You could definitely use like tools like Manychai. Like automations are probably a huge addition. If you can get the initial virality, like if you're just…”
Fricks: Content creation should not be automated until mastered manually
“I think like there's automations for everything, but if you can't do it manually, there's no point of automating it because you're not going to know what works and what doesn't.”
Fricks: AI tooling cannot yet successfully identify viral content ideas
“I know that that's probably not the answer most people want, but I don't think, like, at this point, I have been able to successfully use AI tooling to help me find those ideas. It's just, like, it's not something I feel like is outsourceable yet.”
Fricks: Prompt AI with lowercase Gen Z slang for authentic copy
“I think the hardest part is getting the copy right. Like you, I'd say direct your, direct AI to sound like Gen Z. It's pretty good at it. Use lowercase, like those things kind of make it feel not AI.”
Fricks: Scrolling 10 minutes daily for a week trains content intuition
“It's obviously not autonomous. You have to have some sort of like idea of what's going to work. And I think scrolling for 10 minutes a day for like a week would do that. You'd know, like, you could train yourself pretty quickly.”
Fricks: Properly Warmed Social Accounts Should Receive Hundreds of Views Per Video
“If you don't warm up your accounts properly, you're gonna be stuck posting videos to the void. You're getting, like, you should be able to get hundreds of views per video on a new account if you warmed it up properly. If you're not, then something is wrong, an…”