The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Herrera: Startups partnering with creators for distribution must pay cash, not just equity
“I am very, very opinionated on that you should pay the creators that work with you. That is, to me, number one. Because I think founders themselves know, as much as they're very excited about their company respectfully, these people at the end of the day have …”
Emily Herrera Dec 29, 2022 ▶ 54:05 Building Big Businesses with Creators with Emily Herrera
Insight
Herrera: Venture capital's best trait is outsourcing operational problems to outside experts
“I think that that is like one of the actual redeeming qualities of the big VC mindset is that there are probably four, at least it used to be, that there are like, 400 people that know how to do this better than I do, so I'll just go find those people and brin…”
Emily Herrera Dec 29, 2022 ▶ 7:29 Building Big Businesses with Creators with Emily Herrera
Insight
Herrera: Creator-led custom CPG brands are too capital-intensive to run passively
“Launching and scaling specifically CPG businesses is so hard and capital intensive that I think it's sometimes a really unfair misunderstanding with creators is that this is something you can just launch and necessarily passively have on the side unless you're…”
Emily Herrera Dec 29, 2022 ▶ 8:56 Building Big Businesses with Creators with Emily Herrera
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