The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Gannon: Inflate implementation fees to absorb initial diagnostic costs
“What I really like to do is mark up the upsell an extra thousand dollars and credit the assessment towards it regardless. So that way I'm still making the same amount of money, but psychologically they feel way better about it because they're like, oh, I'm get…”
Gannon: Door knocking is the single best way to learn sales
“Door knocking is the single best way to learn sales, period, full stop.”
Gannon: Follow-up upsell offer earns $1,000 an hour
“And then towards the end of the episode, I'm going to share kind of the followup offer to this that I'm using to make a thousand dollars an hour as like an upsell to this offer here.”
Gannon: Maybe 5% of companies use AI tools beyond ChatGPT
“Maybe five percent of companies are using any AI tool other than ChatGPT.”
Gannon: AI assessment client lifetime value reaches $3,000 to $10,000-plus
“The lifetime value of an AI assessment client ends up being, you know, three, five, 10 K or more.”
Gannon: Discovery calls must focus solely on probing, not prescribing solutions
“And I have to bite my tongue and force myself not to prescribe on the first call. The first call is only for probing.”
Gannon: 50% to 60% of AI assessment clients buy implementation
“Greg, 50, sometimes even 60% of the time, these people want implementation.”
Gannon: Following up with partners every two to three weeks yields referrals
“Usually it takes following up every two to three weeks saying, hey, any of your clients ask about AI lately, would love to act as a resource, happy to meet anytime. Every two or three weeks, you're gonna get referrals if you just keep that up.”
Gannon: Average AI assessment client saves about seven hours weekly
“The average client saves about seven, right?”
Gannon: AI tool analysis skills become dialed in after four to six assessments
“With this assessment business, the first probably two or three that you do, the AI analysis is gonna get you know, 60 or 70% of the way there. Like, you're definitely gonna have to make a few, Judgment calls and substitutions when it comes to the tools. But by…”
Gannon: HubSpot acquired AI tool directory Futurepedia
“One of those is futurepedia.io, which is a really big, you know, tools directory, AI tool directory websites. They were actually just acquired by HubSpot.”
Gannon: Prescribed client software tools cost an average of $60 monthly
“And the average cost of the tools that we prescribe for clients is about 60 dollars a month.”