The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Kenny: Mainstream media traction is easier to secure with traditional books
“From a media standpoint, it's also easier in my experience to get traction from a book. I was on the Today Show two weeks ago which is a pretty unique opportunity and it was a five minute segment on me and the book. Media likes to cover books, especially when …”
Kenny: Retail distribution hedges against online advertising volatility
“I think having a retail wholesale strategy really helps mitigate a little bit of the risk of what happens when your ads or your online community isn't as responsive as it used to be.”
Kenny: Directing e-commerce buyers back to podcasts creates growth flywheel
“All my fulfillment emails, all the followup emails, all the loyalty emails within my funnel pointed people back to the podcast. So it became this really nice cycle of organic content, Create a journal from it, market the journal with paid ads, push people back…”