The Ledger
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Case Kenny refuses to write books without prior podcast audience analytics.
“I don't think there'll ever be a point where I write a book from zero, from scratch. It's always built from analytics, things I've talked about, things that people react well to.”
Kenny: Podcast is the central engine for all derivative products
“For me, it all started with the podcast. Frankly, that's like the, you know, the center of my universe. It's where I create all my original content. It's where I then decided to create products and books from it.”
Kenny: SiriusXM acquired distribution and advertising rights to podcast in year four
“So I've been doing it for five years and then year four, Sirius XM came along and bought up the distribution rights and the advertising rights.”
Kenny develops analog gym mindfulness journal for men's fitness brand
“So I'm working with a large men's fitness brand. They do really good work. They're pretty large, not gym shark, smaller than gym shark, but I'm developing a journal for the gym for them that instead of scrolling on your phone, like we all do between sets, whic…”
Kenny: Instagram is just top-of-funnel discovery, not core business
“Instagram is like a really small part of what I do. It's a way that a lot of people find me and kind of get into my proverbial funnel, but it's really a small part of what I do.”
Kenny: Drop shipping apparel line to test demand before committing capital
“I'm drop shipping it right now. And I'm fine with that because I didn't want to drop a hundred grand on something that might not do well that, you know, I just don't know what I'm doing. So it's kind of a wait and see reaction. I've got a phase two drop coming…”