Kenny: Drop shipping apparel line to test demand before committing capital
Case Kenny · I met this guy who is the million dollar content flywheel king · Jun 22, 2023 · at 28:22
Entrepreneur and podcaster Case Kenny discusses his operational strategy for testing his new apparel brand, 216 Social Club, with podcast host Greg Isenberg.
0:00 / 0:26exact quote · 26.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I'm drop shipping it right now. And I'm fine with that because I didn't want to drop a hundred grand on something that might not do well that, you know, I just don't know what I'm doing. So it's kind of a wait and see reaction. I've got a phase two drop coming with new designs, which I want to, I want two or three drops under my belt before I decide that I really want to go scale at it with talking to manufacturers and everything. So that's the real answer. So no paid ads or anything like that behind it now.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Case Kenny
Kenny: Mindfulness-framed dating content drove podcast's breakout growth
“Then I started to do a lot of dating content through the lens of mindfulness, not like how to text someone or anything like that, but through the lens of mindfulness. And that's what really blew up the podcast from a content perspective.”
Kenny: Journal business generated roughly $5.5M in first 18 months
“And in the first 18 months, it did about five and a half million.”
Kenny: Early text-message carousel ads delivered a 5x ROAS
“My initial ads were static carousel images of text messages that someone might send after standing up for themselves or affirmations to remind them of themselves. And then the final carousel would be a picture of the Of the journal, but it was very incongruent…”
Case Kenny refuses to write books without prior podcast audience analytics.
“I don't think there'll ever be a point where I write a book from zero, from scratch. It's always built from analytics, things I've talked about, things that people react well to.”
Kenny: Mainstream media traction is easier to secure with traditional books
“From a media standpoint, it's also easier in my experience to get traction from a book. I was on the Today Show two weeks ago which is a pretty unique opportunity and it was a five minute segment on me and the book. Media likes to cover books, especially when …”