The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Brian Dean: Most markets sustain an underserved premium high-end tier
“The reason that I like it is that in most markets, there's an option for a higher tier, whether it's cars, software, gyms, there's usually a market for this higher end version of that thing, but I haven't seen it in this space.”
Brian Dean: The biggest ADHD opportunity is an umbrella brand
“The opportunity isn't necessarily in these individual SKUs, these individual products. It's in, no one's creating the brand for ADHD. So anyone that creates that community, that brand around ADHD, Then you can, the world is your oyster when it comes to selling…”
Brian Dean: Content repurposing is the greatest content marketing opportunity
“And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already.”
Brian Dean: Publishing raw video transcripts as blog posts never works
“What a lot of people do is they'll say,
oh, I want to get more out of my videos.
So I'll get a transcript of the video and I'll publish it as a blog post.
They never do well because you need someone to turn that into, you can take that content and turn it into…”