Exploding Topics founder Brian Dean explains his thesis for pitching a high-end luxury meal delivery startup to Greg Isenberg.
Opinion
Brian Dean: A content repurposing agency caps out at $10M revenue
“I would say max, like if you create a huge agency out of it, like eight figures, like ten million.”
Insight
Brian Dean: The biggest ADHD opportunity is an umbrella brand
“The opportunity isn't necessarily in these individual SKUs, these individual products. It's in, no one's creating the brand for ADHD. So anyone that creates that community, that brand around ADHD, Then you can, the world is your oyster when it comes to selling…”
Insight
Brian Dean: Content repurposing is the greatest content marketing opportunity
“And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already.”
Insight
Brian Dean: Publishing raw video transcripts as blog posts never works
“What a lot of people do is they'll say,
oh, I want to get more out of my videos.
So I'll get a transcript of the video and I'll publish it as a blog post.
They never do well because you need someone to turn that into, you can take that content and turn it into…”
Assertion Not checkable as stated
Brian Dean: Exploding Topics blog gets 650,000 monthly visitors
“The Exploding Topics blog got big, you know, with, you know, we got like, 650,000 visitors a month, and I'm thinking how, and we're hiring all these people to update, and I'm just like, how can we automate this?”
Assertion Supported
Brian Dean: Trend data shows booming market for ADHD-specific products
“Some trends that we're seeing in that space include ADHD timers, ADHD watches, ADHD chairs, ADHD coaches, ADHD apps. And this is basically a booming market that people aren't really talking about that much.”