The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
MacLean: Facebook Is Only Dead for Specific Demographics
“Facebook is nowhere near dead, but it is dead for a specific demographic of people.”
April MacLean Feb 27, 2023 ▶ 14:48 3 Community-Based Products Doing It Right with April MacLean
Insight
MacLean: Social Clubs Should Require Member Participation in Programming
“So if I were putting myself in the first, in the shoes of the common house guys, there would be just specific requirements about how people participate in the programming in order to be a member. Because the, if you want to go work and get out your laptop and …”
April MacLean Feb 27, 2023 ▶ 39:44 3 Community-Based Products Doing It Right with April MacLean
Insight
MacLean: Communities serve acquisition, retention, product support, or user-generated content
“Usually when you have communities around a product, they're serving one of three, four specific purposes. So they're for acquisition. Your community exists to bring you more customers internally at least. They're for retention. Your community exists because yo…”
April MacLean Feb 27, 2023 ▶ 11:47 3 Community-Based Products Doing It Right with April MacLean
Insight
MacLean: Breaking Community Trust Is Nearly Impossible to Reverse
“Once you break trust with the community or members start to feel bamboozled, it's very difficult to ever dial that back.”
April MacLean Feb 27, 2023 ▶ 22:15 3 Community-Based Products Doing It Right with April MacLean
Insight
MacLean: Communities of practice that apply skills together are stickier than chat feeds
“Learning and practicing a skill set as a group versus just like, you know, feed and comment and chat and blah, blah, blah. But when we're actually putting these things to practice together, That makes a community incredibly sticky.”
April MacLean Feb 27, 2023 ▶ 48:54 3 Community-Based Products Doing It Right with April MacLean
Insight
MacLean: Product magic happens when sharing feels like a gift
“Like, that's when you know you've hit something magical, when you feel like you're gifting somebody by being an ambassador, not just like, you know, here's my Instagram post of this protein powder that someone's paying me to talk about.”
April MacLean Feb 27, 2023 ▶ 33:33 3 Community-Based Products Doing It Right with April MacLean
Assertion Not checkable as stated
MacLean: Lomography receives roughly 200,000 organic monthly visitors
“I dropped their URL into a trust and they have about 200,000 organic visitors a month”
April MacLean Feb 27, 2023 ▶ 5:46 3 Community-Based Products Doing It Right with April MacLean
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