“Once you break trust with the community or members start to feel bamboozled, it's very difficult to ever dial that back.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
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MacLean: Communities serve acquisition, retention, product support, or user-generated content
“Usually when you have communities around a product, they're serving one of three, four specific purposes. So they're for acquisition. Your community exists to bring you more customers internally at least. They're for retention. Your community exists because yo…”
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“Learning and practicing a skill set as a group versus just like, you know, feed and comment and chat and blah, blah, blah. But when we're actually putting these things to practice together, That makes a community incredibly sticky.”
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MacLean: Product magic happens when sharing feels like a gift
“Like, that's when you know you've hit something magical, when you feel like you're gifting somebody by being an ambassador, not just like, you know, here's my Instagram post of this protein powder that someone's paying me to talk about.”
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“I dropped their URL into a trust and they have about 200,000 organic visitors a month”
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