The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Phan: YouTube will acquire TikTok and IPO at $500B within 12 months
“I'm making a prediction. YouTube is going to buy TikTok. They're going to spin out YouTube. It's going to go public, five hundred billion dollar company. Done. Clip this. Editor, clip this for when this happens in the next 12 months.”
Postma: Instagram and TikTok Will Introduce Text-Prompted AI Face Editors
“I think what Lanza is eventually gonna do, but I'm pretty sure Instagram or TikTok is gonna go there. It's like, you will have your own editor of your own face, where you can just type in what you want to see right now, and it just outputs the photos for you. …”
Schneider: Direct ad CPM on TikTok averages $10
“The average CPM on TikTok is about 10 dollars if you're buying through.”
Choi: AirBuds scaled on TikTok via creator-branded micro-accounts
“So AirBuds does the same thing. It's like Layla AirBuds, Stacey AirBuds, Will AirBuds. So all of these accounts, they're new, they're brand new accounts that they found the creator and then they had them create a new account. So this was very cheap to do. They…”
Chlorophyll Water reached 1 billion TikTok hashtag views through early product seeding
“I worked with this water brand called chlorophyll water, where he was really early on TikTok, the founder seeded out a ton of product on TikTok. When he launched, we had this whole SEO strategy we put together, but he had, there was something like a billion vi…”